DESIGN LABORATORY
FOR ENTREPRENEURS,
BUSINESSES AND STARTUPS

Help create brands, products and services. We are responsible for the result while you are doing business.

DESIGN LABORATORY FOR ENTREPRENEURS, BUSINESSES AND STARTUPS

Help create brands, products and services. We are responsible for the result while you are doing business.
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CASES
CASES
Béndes Studio
Designing the new brand experience for jewelry design studio

Béndes Studio — one of the fastest growing jewelry companies in Russia in the segment of wedding jewelry. Working in close contact with the founder and top-management, we formulated a vision of the brand, redefined the image of the company, designed new characteristics of jewelry and retail spaces in Béndes, created an integrated strategy for the development of the product line for different groups of customers.

Béndes Studio
Designing the new brand experience for jewelry design studio
Béndes Studio — one of the fastest growing jewelry companies in Russia in the segment of wedding jewelry. Working in close contact with the founder and top-management, we formulated a vision of the brand, redefined the image of the company, designed new characteristics of jewelry and retail spaces in Béndes, created an integrated strategy for the development of the product line for different groups of customers.
Oblako
Radically flexible service-spaces
for startups and professionals

Oblako — a new approach to working with real estate: instead of the traditional lease of space, ready to use infrastructure, in the right configuration and for the right time. For two weeks we formulated the vision of the project, the design strategy and created all the necessary set of communication materials for the start of sales and marketing campaign.

Oblako
Radically flexible service-spaces for startups and professionals
Oblako — a new approach to working with real estate: instead of the traditional lease of space, ready to use infrastructure, in the right configuration and for the right time. For two weeks we formulated the vision of the project, the design strategy and created all the necessary set of communication materials for the start of sales and marketing campaign.
Acoolista
Transforming modern optics
retail into the creative community platform

Together with the founders, we agreed that "active urban life" retail brands should give more responsive and interactive experience to customers and engage them in fashionistas community. Brand invite people to participate, to form a space in which people can conduct their activities. At the same time, it means the transition from a silent retailer to a "connector", focused on building the sharing spaces in which community leaders speak directly with their audience. A retail brand acquaints a relevant audience with the unique combination of manufactory trademarks of glasses and industry leaders.

Acoolista
Transforming modern optics retail into the creative community platform
Together with the founders, we agreed that "active urban life" retail brands should give more responsive and interactive experience to customers and engage them in fashionistas community. Brand invite people to participate, to form a space in which people can conduct their activities. At the same time, it means the transition from a silent retailer to a "connector", focused on building the sharing spaces in which community leaders speak directly with their audience. A retail brand acquaints a relevant audience with the unique combination of manufactory trademarks of glasses and industry leaders.
Refformat
Careful image for the clinic of dental implantology

Guided by the intention to create a more comfortable and painless experience of treatment, we helped the refformat team to create the new look for their clinic of dental implantology. We developed a new design system, communication environment, clinic space and helped to introduce new tools for building a holistic user experience.

Refformat
Careful image for the clinic of dental implantology
Guided by the intention to create a more comfortable and painless experience of treatment, we helped the refformat team to create the new look for their clinic of dental implantology. We developed a new design system, communication environment, clinic space and helped to introduce new tools for building a holistic user experience.

DESIGN MANAGEMENT

ARENAS®lab solves bigger and smaller challenges at the organizational, product/service and communicational levels and designs extremely powerful and purposeful tools for business to help companies at different stages of growth to increase their value.

ARENAS®lab DESIGN MANAGEMENT. arenaslab, arenas lab, areans

DESIGN
MANAGEMENT

ARENAS®lab solves bigger and smaller challenges at the organizational, product/service and communicational levels and designs extremely powerful and purposeful tools for business to help companies at different stages of growth to increase their value.
ARENAS®lab DESIGN MANAGEMENT. arenaslab, arenas lab, areans
Definition
What are the meanings, purpose, and vision which help business to increase value and be relevant to long-term perspective?
Definition
What are the meanings, purpose and vision which help business to increase value and be relevant to long-term perspective?
Research and insights
Contextual Enquiry
Market Research
Qualitative Research
Quantitative User Research
Personal & User Goals
Competitor Analysis (Benchmarking)
Customer Journey Development
Industry Experts Feedback
Data & Capture Analysis
Technology Exploration
Expert Review
Stakeholder & Team Workshops
Contextual Vision
Brand Strategy
Proposition Development
Purpose Development
Brand Architecture
Naming
Brand Profile
Brand Policies
Brand Core
Brand Values
Brand Drivers
Brand Triggers
Brand Behavior
Brand Personality
Brand Archetype
Communication Policies
Communication Segmentation
Brand Positioning
Business Design
Pinpoint Market Opportunities
Identify Unmet Needs of Customers
Design Product and Service Experiences
Differentiate Against Competitors
Build Scalable Business Model
Develop Innovation Capability and System
Close Growth Gap Effectively
Business Prototype
Customer Lifetime Map
Customer Validation
Service Innovation Strategy
Service Strategy
Growth Planning
Strategic Planning
Cost Strategy
Pricing Model
Revenue Model
Operations Planing
Agile Coaching
Agile Sprint

Strategy
How to rationally use resources to create an experience that is meaningful, engaging, and that customers actually want?
Strategy
How to rationally use resources to create an experience that is meaningful, engaging, and that customers actually want?
Service Strategy
Stakeholders Interviews
Stakeholder Maps
Offerings Development
Objectives & Requirements
Market Definition
Business Research
Business Architecture
Discovery Workshop
Requirements Gathering
Competetive Analysis
Customer Research
Customer Portrait
Information Architecture
Service Blueprint
Service Prototyping
Desktop Walkthrough
Customer Journey Mapping
Feature Prioritization
Cost-Benefit Map
Product Strategy
Contextual Enquiry
Market Research
Qualitative Research
Quantitative Customer Research
Personal & Customer Goals
Customer Development
Competitor Analysis (Benchmarking)
Customer Journey Development
Industry Experts Feedback
Data & Capture Analysis
Technology Exploration
Expert Review
Stakeholder & Team Workshops
Contextual Vision
Product Development Roadmap
Development
How to create impactful products and services and to be the customer-oriented organization? How to create self-sufficient internal design expertise?
Development
How to create impactful products and services and to be the customer-oriented organization? How to create self-sufficient internal design expertise?
Product Design
Feature Prioritization
User Personas
User Interviews
User Flow
User Journey
Information Architecture
Wireframes
Prototyping
Usability Testing
Design Discovery
Visual Concept Design
Content Strategy
Visual Design
Creative Direction
Product Development
Project Planning
Estimation
Technology Consultancy
Architecture Definition
Technical Requirements & Specs
Candidate Selection
Supplier Management
Processes & Templates
Front-end Development
Back-end Development
Testing & QA
Information Security
Alpha Version Release
Beta Version Release
Candidate Version Release
General Version Release
Organization Development
Teaching
Workshops
Agile-Lean Practice
Professional Coaching
Facilitation
Transformation Mastery
Business Mastery
Technical Mastery
Mentoring
Brand Experience Design
Consistent Brand Strategy
Agile Brand Management Toolbox
Brand Appearance
Digital First Brand Identity
Interactive Brand Guideline System
User Interface Guidelines
Media Communications Assets
Social Media Communication Templates
Corporative Branding
Brand Physical Environment
Corporate Sound
Motion Pictures
Content Production
Media Production
Creative Direction
SMM Content Production
Validation
How effectively to reach your audience and grow the community? How to produce great content and design artifacts on a high level of quality?
Validation
How effectively to reach your audience and grow the community? How to produce great content and design artifacts on a high level of quality?
Marketing Strategy
Digital Marketing Strategy and Planning
Content Marketing
Digital Experience Management
Email Marketing
Google Analytics
Marketing Strategy and Planning
Marketing Campaign Planning
Paid Media
Search Engine Optimisation (SEO)
Web Analytics
Setting Up Tracking Tools
Data Collection
Data Analysis
Data Processing
KPI Developing
KPI Evaluating
Analytics Strategies Developing
A/B Testing
Audit of Growth Points
Data-Driven Decision
Campaign Optimization
Analysis of Results
New Hypotheses
Optimization
Brand Management
Brand Architecture Planning
Brand Audit
Brand Evaluation
Internal Brand Implementation
External Brand Implementation
Brand Launching
Growth Through Brand Extensions
Brand Strategy Realization
Brand Results Analysis
Managing Reputation
Managing Brand Portfolio
Global Strategy
Community Management
Benchmarking
Community Architecture
Understanding Member Needs
Managing of Benefits
Designing of Action Plan
Selecting a Platform
Early Stages of a New Community
Assessing of Community
Building Value Scorecard
Enforcement & Crisis Management
Moderation
Stakeholder Supporting & Involvement
Advocacy Programs
Gamification for Engagement
Sowing Community
Measuring
Advisory Service Development


Social Media Marketing
Global SMM Strategy
Global Content Strategy
Lead Generation
Blogging & Social Media
E-mail & Automation
Search Optimization
Lead Management
Marketing Analysis
Validation
Working with stakeholders
Planning
Planning for changes
Preparing for implementation
Planning an assessment
Mid-term evaluation
Evaluation of work cycle results
Planning
Monitoring
Initiation and management of evaluation
Evaluation of development results
Ensuring the quality of design and evaluation methodology
Strengthening monitoring and evaluation practices
Support
How to launch a new brand, product, service, ecosystem and manage it with minimal deviation? How to provide stable functioning? How to create design tools on a high level of quality?
Support
How to launch a new brand, product, service, ecosystem and manage it with minimal deviation? How to provide stable functioning? How to create design tools on a high level of quality?
Maintenance
Hosting
Setup
Deploy
Solution Design
Manufacturing
System Architecture Design
Operations Planning
Operations Management
Supervision
Our team provides prompt feedback to supplier teams to improve their work. Supervisors aid the counterparties in their understanding of the guidelines, design principles, launch strategies, and guide them towards a standard. Suppliers receive practices and recommendations for the best implementation of the characteristics incorporated in the product or service.

Launch Strategies
Ecosystem Management Guidelines
Supplier Management
Operations Planing
Operations Management
Training
Helping our collaborators do what they do best, even better. The real impact comes from how design principles and tools are used to improve workflow and business outcomes.

Learning + Development Programs
Cost Impact Analyses
Training & Courses
Learning Communities
Getting Support
Certifications
Workshops
Implementation
Support
Let's start today
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DELIVERING TO CLIENTS RELEVANT FRAMEWORKS

DELIVERING TO CLIENTS RELEVANT FRAMEWORKS

BY THE WORDS OF OUR CUSTOMERS
HISTORY OF GREAT RELATIONSHIP
WHAT INDUSTRY LEADERS SAY
WHAT INDUSTRY
LEADERS SAY
"The average lifespan of an S&P company dropped from 67 years in the 1920s to 15 years today. We found that on average an S&P company is now being replaced every two weeks, and estimate that 75 percent of the S&P 500 firms will be replaced by new firms by 2027".
— YALE UNIVERSITY
"90% of the interviewed managers say that the main goal of the digital strategies of their companies is to improve the user experience and the degree of user involvement".
— MIT SLOAN, DELOITTE
"Companies investing their money in a product, not in advertising, grow many times faster than their competitors with wide advertising budgets".
— BRANDS Z DATA 2016, GROWTH VALUATION OF S&P 500
"Customer Experience Is The New Battlefield. 89% companies surveyed by Gartner believe that customer experience will be their primary basis for competition today. For example, consumer product companies that have relied on developing new features, improved customer service and product innovation to drive growth now see a future where competitive advantage will be based on the customer experience. That’s up dramatically from 36% just four years earlier".
— GARTNER
"Customer Experience Needs More Emotion. Emotion is the strongest driver of loyalty. Compared with customers who have negative emotional experiences, those with positive emotional experiences are more than 6 times as likely to buy more, more than 12 times as likely to recommend the company, and more than 5 times as likely to forgive the company for a mistake".
— TEMKIN GROUP

"81% of the CEOs believe that providing a personalized user experience for their customers is one of the organization’s priorities".
— ACCENTURE
"Today there are new companies with greater financial power than ever before, possessing a greater ability for rapid innovation. The traditional sectors of the economy are revising their strategies and moving towards the creation of ecosystems on all pairs. This is a challenge, which soon will reach all market participants".
— BOSTON CONSULTING GROUP
"Assign responsibility for changes in design and control over the implementation to a specially created working group".
— BOSTON CONSULTING GROUP
HISTORY OF GREAT RELATIONSHIP

We use design as a strategic tool for managing the transformation process in companies. For 10 years we have been developing and deepening our practical knowledge in working with federal and global brands.

HISTORY OF GREAT
RELATIONSHIP
We use design as a strategic tool for managing the transformation process in companies. For 10 years we have been developing and deepening our practical knowledge in working with federal and global brands.
GLOBAL-SCALE
PARTNER
Together with partners, we provide research,
design and development services from 16 cities
in 14 countries around the world.
GLOBAL-SCALE
PARTNER
Together with partners, we provide research,
design and development services from 16 cities
in 14 countries around the world.
ARENAS®lab ГЛОБАЛЬНАЯ ПЕРСПЕКТИВА. arenaslab, arenas lab, arenas
ARENAS®lab ГЛОБАЛЬНАЯ ПЕРСПЕКТИВА. arenaslab, arenas lab, arenas
LET’S START TODAY.
GET PERSONAL OFFER
Tell us about your project, we will share the vision of solutions and prepare a personal offer for you.
LET’S START TODAY. GET PERSONAL OFFER
Tell us about your project, we will share the vision of solutions and prepare a personal offer for you.
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LOFT GARDER
ST 2-ND RYBINSKAYA 13
OFFICE 122А
MOSCOW, 107113


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