Béndes Studio
Design of the new brand system
and the product line

Béndes Studio is one of the most recognizable wedding jewelry companies in Russia. Together with the guide of Béndes Studio, ARENAS@lab team developed the brand vision, redefined
company image and designed new characteristics of jewelry and Béndes retail environment. By series of iterations an integrated strategy of product line development was created for different
groups of clientele, a range of guidelines, training materials to implement a new design system.

Béndes Studio
Design of the new brand system
and the product line

Béndes Studio is one of the most recognizable wedding jewelry companies in Russia. Together with the guide of Béndes Studio, ARENAS@lab team developed the brand vision, redefined company image and designed new characteristics of jewelry and Béndes retail environment. By series of iterations an integrated strategy of product line development was created for different groups of clientele, a range of guidelines, training materials to implement a new design system.

SCOPE OF WORK
Design 1.0 (Communicational)

Design System Development
Brand Guidelines Design
SMM Guidelines Design
Policies Design
Editorial Design
Graphic Design
Iconography Design
Presentation Design
Advertising Design
Packaging System Design
Motion Design
Copywriting
Creative
UI Design
Photo Production
Supervision
Art Direction
SMM Editing
Promotional Design
Interactive Design
Generative Art
Design 2.0
(Product/Service)

Brand Experience Design
Digital Experience Design
Service Design
Concept Development
Storytelling
Sense-making
Jewellery Design
Retail Design
Environmental Design
Website design
Creative Direction
Production Coordination
Work with Stakeholders



Design 3.0
(Business)


Business Model Prototyping
Analytical Thinking
Systemic Thinking
Research & Synthesizing
Teamwork
Facilitation
Agile Project Management
Workshop Design
Design 4.0
(Societal)

Psyhology
Sociology
Behavioral Modelling
User Etnography
Ergonomics
Human Factors
Semiotics
SCOPE OF WORK
Design 1.0 (Communicational)
Psyhology
Sociology
Behavioral Modelling
User Etnography
Ergonomics
Human Factors
Semiotics
Design 2.0 (Product/Service)
Brand Experience Design
Digital Experience Design
Service Design
Concept Development
Storytelling
Sense-making
Jewellery Design
Retail Design
Environmental Design
Website design
Creative Direction
Production Coordination
Work with Stakeholders
Design 3.0 (Business)
Business Model Prototyping
Analytical Thinking
Systemic Thinking
Research & Synthesizing
Teamwork
Facilitation
Agile Project Management
Workshop Design
Design 1.0 / Communicational
Psyhology
Sociology
Behavioral Modelling
User Etnography
Ergonomics
Human Factors
Semiotics
PROJECT TEAM
PROJECT TEAM
Valeri Arenas
Aisha Arenas
Emil Iskhakov
Victor Adeev
Ian Evtushenko
Tatyana Kostenko
Ekateryna Tolstih
Anastasiya Sheglova
Anton Vishnyakov

Valeri Arenas
Aisha Arenas
Emil Iskhakov
Victor Adeev
Ian Evtushenko
Tatyana Kostenko
Ekateryna Tolstih
Anastasiya Sheglova
Anton Vishnyakov

5420
30+
16
5
Hours Our Team Worked on Projects
Meetings Held With the Bendes Studio Team
Full Presentations Conducted by Our Team
Months to Implement
All Projects
10
160
300+
6
Experts from Different Disciplines Worked on the Project.
Jewelry Designs Designed by Team
Elements of the Identification System Designed
SMM Campaigns Held
50+
60+
130
Screens of Screens and Pages Drawn
Gigabyte of References
Collected
Instagram Posts Posted

5420

Hours Our Team Worked on Projects

30+

Meetings Held With the Bendes Studio Team

16

Full Presentations Conducted by Our Team

5

Months to Implement
All Projects

10

Experts from Different Disciplines Worked on the Project.

160

Jewelry Designs Designed by Team

300+

Elements of the Identification System Designed

6

SMM Campaigns Held

50+

Screens of Screens and Pages Drawn

60+

Gigabyte of References
Collected

130

Instagram Posts Posted

Publications
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