LAB TEAM
LAB TEAM
Valeri Arenas
CEO, Design Manager
Aisha Arenas
CED, Executive Director
Emil Iskhakov
Art Director, Partner
Anna Bezel
CND, Executive Producer
Victor Adeev
Copywriter
Valeri Arenas
CEO, Design Manager
Aisha Arenas
CED, Executive Director
Emil Iskhakov
Integral Practitioner, Partner
Anna Bezel
CND, Executive Producer
Victor Adeev
Copywriter
TEAM OF INTEGRAL PRACTITIONERS
Our team consists of creative directors, strategists and design managers, each of whom has a wide range of interests and an outlook for solving creative and managerial issues.

In a rapidly changing world, creativity and the speed of change are crucial. Therefore, each of our projects is necessarily new competencies, skills and a constantly updated map of the environment.

TEAM OF INTEGRAL
PRACTITIONERS

Our team consists of creative directors, strategists and design managers, each of whom has a wide range of interests and an outlook for solving creative and managerial issues.

In a rapidly changing world, creativity and the speed of change are crucial. Therefore, each of our projects is necessarily new competencies, skills and a constantly updated map of the environment.

We give the client an advanced vision of where the world is moving, together we express new organization culture in this new reality, and create a flexible, adaptive implementation program, based
on available resources.

Understanding the key concepts of business and design allows us to articulate well and derive maximum benefits from design concepts and tools, as a guide for entrepreneurs. Iterative process — hifting between business perspective, customer's point of view, particularities of a larger context — allows building business processes and outcomes that both excite customers, and are profitable and viable.

670
107
40K+
7+
Projects are done for all time of work
Client from different industries had time to work with us
Hours worked
our team together
Years we delivering value to markets and release potential of our clients and our teams
11+
80+
15
2
Years we work in design,
branding and user
experience fields
Counter-parties help us win the hearts and minds of our customers' audience
International brands cooperated with us
Weeks — the fastest project for the history of the team

We give the client an advanced vision of where the world is moving, together we express new organization culture in this new reality, and create a flexible, adaptive implementation program, based on available resources.

Understanding the key concepts of business and design allows us to articulate well and derive maximum benefits from design concepts and tools, as a guide for entrepreneurs. Iterative process — shifting between business perspective, customer's point of view, particularities of a larger context — allows building business processes and outcomes that both excite customers, and are profitable and viable.

Together with your team, we find the value proposition that reaches customers, our team identify the right ways to deliver it through a combination of seamlessly interrelated experiences across multiple touchpoints, both in digital and physical worlds.

Our team has a different background — in business design, branding, design management, architecture, environmental design, digital, product design and creative direction. We use the scientific method as the core of our approach. It allows use amalgam of schools and thinking paradigms, methodologies in the most appropriate way for a particular case. The most importantly, it allows to grasp the totality of the company's interaction with the user and ensure that lofty strategies set up in a boardroom are manifested to end-users through coherent, actionable and holistic experiences.

Together with your team, we find the value proposition that reaches customers, our team identify the right ways to deliver it through a combination of seamlessly interrelated experiences across multiple touchpoints, both in digital and physical worlds.

Our team has a different background — in business design, branding, design management, architecture, environmental design, digital, product design and creative direction. We use the scientific method as the core of our approach. It allows use amalgam of schools and thinking paradigms, methodologies in the most appropriate way for a particular case. The most importantly, it allows to grasp the totality of the company's interaction with the user and ensure that lofty strategies set up in a boardroom are manifested to end-users through coherent, actionable and holistic experiences.

We are always looking for talented interdisciplinary experts and team members.

Join us
DESIGN
EXPERTISE

Design 4.0
(Societal)
49 projects

Psyhology
Sociology
Behavioral Science
Antropology / Etnography
Computer Science
Ergonomics
Human Factors
Futures Design
Engineering
Linguistics
Semiotics
Speculative Design
Manifestation
AQ&AL
NLP

Design 3.0
(Business)
49 projects


Lean Startup
Organization Design
Business Model Prototyping
Brand Management
Analytical Thinking
Systemic Thinking
Research
Synthesizing
Self Leadership
Teamwork
Facilitation
SOAR
Systems Design
Agile Project Management
Critical Chain
Team Capabilities Design
Workshop Design
Frameworks Design


Design 2.0
(Product/Service)
49 projects

Product Strategy
Service Strategy
Architecture Design
Urbanistic Design
Environmental Design
Interior Design
Industrial Design
Jewellery Design
Fashion Design
Website design
Product Design
Brand Experience Design
Digital Experience Design
UX & CX & Service Design
Deductive Thinking
Convergent Thinking
Sense-making
Concept Development
Storytelling
Creative Direction
Production Coordination
Work with Stakeholders
Design 1.0 (Communicational)
49 projects

Design Strategy
Editorial Design
Graphic Design
Illustration Design
Iconography Design
Infographics Design
Presentation Design
Infographic Design
Presentation Design
Advertising Design
Packaging Design
Motion Design
Copywriting
Creative
Storyboards Design
UI Design
Wayfinding Design
Photo-production
Film-production
Supervision
Artdirection
SMM
Promotional Design
Immersive Experience
Design System Development
Interrogative Design
Sound Design
Interactive Design
Generative Design
ARTICLES
PROJECT
EXPERIENCE
2018
MIXIT
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Engineering
Brand Experience Design
Brand Identity Design
Concept Development
Packaging Design
UI&UX
Art Direction

2018
BAZA24
Contextual Research
Benchmarking
Hypothesis Synthesizing
Business Model Prototyping
Team Workshops
Workshop Design
Brand Identity Design
Frameworks Design
Service & Product Design
Design System Development
Website Design & Development
UI&UX

2018
Облако
Contextual Research
Hypothesis Synthesizing
Team Workshops
Brand Identity Design
SMM
Website Design & Development
Design System Development

2017
doUp
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Brand Engineering
Brand Identity Design
Service & Product Design
Design System Development
UI&UX

2017
Béndes Studio
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Audit
Business Model Prototyping
Team Workshops
Brand Engineering
Brand Identity Design
Service & Product Design
Advertising Design
Retail Design
Jewelry Design
Art Direction
Design System Development
UI&UX

2017
Capital Towers
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Brand Engineering
Brand Identity Design
Advertising Design
Marketing Strategy
Editorial Design
Customer Journey
Exhibition Design
Wayfinding Design
Production Coordination
Art Direction

2017
IKEA
Copywriting
Hypothesis Synthesizing
Team Workshops
Brand Identity Design
Advertising Design
Wayfinding Design

2017
SOL
Contextual Research
Benchmarking
Antropology / Etnography
Hypothesis Synthesizing
Speculative Design
Team Workshops
Brand Engineering
Customer Journey
Brand Identity Design
Copywriting
Editorial Design
Exhibition Design
Fashion Collection Design
Art Direction
Production Coordination

2017
Crústa
Team Workshops
Brand Identity Design
Advertising Design
Editorial Design
Website Design
Art Direction
Retouching

2017
Regions Group
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Brand Engineering
Brand Identity Design
Website Design & Development
Production Coordination
Art Direction

2017
Dream Island
Contextual Research
Team Workshops
Brand Engineering
Website Design
Art Direction

2016
S7 Airlines
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Customer Journey
Design Strategy
Design Language
Brand Experience Design
Architectural Design
Communication Design

2016
ПоколениеМ
Team Workshops
Brand Identity Design
Advertising Design
Editorial Design
Website Design

2016
Demidkovo
Contextual Research
Ethnographical Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Brand Engineering
Brand Identity Design
Advertising Design
Marketing Strategy
Editorial Design
Customer Journey
Wayfinding Design
Design System Adaptation
Art Direction

2016
S7 Airlines
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Customer Journey
Community Engineering
Brand Experience Design
Architectural Design
Communication Design
POS Design
Wayfinding Design
Design System Adaptation

2016
Acoolista
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Audit
Business Model Prototyping
Team Workshops
Brand Engineering
Brand Identity Design
Advertising Design
Retail Design
Art Direction
UI&UX

2016
ВСК Страхование
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Audit
Team Workshops
Brand Engineering
Brand Identity Design
Website Design

2016
Мягков
Scenario Design
Copywriting
Concept Development

2016
ОКО
Contextual Research
Benchmarking
Design Strategy
Team Workshops
Customer Journey
Brand Experience Design
Copywriting
Wayfinding Design
Installation Design

2015
R3
Brand Strategy
Copywriting
Brand Identity Design
Website Design & Development
Content Management
Art Direction

2015
Blum
Brand Strategy
Brand Identity Design
Website Design
Art Direction

2016
Refformat
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Audit
Business Model Prototyping
Team Workshops
Brand Engineering
Brand Identity Design
Website Design & Development
Advertising Design
Interior Design
Exterior Design
Wayfinding Design
Production Coordination
Art Direction

2015
Confideri
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2016
Вкус&Цвет
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
ЦУМ
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
Audi
UX Design
Architecture Design
Installation Design
Art Direction
Supervision

2015
Суп-Кафе
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
Barberia
Brand Identity Design
Website Design & Development
Advertising Design
Interior Design
Exterior Design
Wayfinding Design
Art Direction
POS Design

2015
Many Hands
Brand Identity Design
Website Design & Development
Advertising Design
Interior Design
Exterior Design
Wayfinding Design
Art Direction
POS Design

2015
Centro
Campaign Strategy
Concept Development
Campaign Identity Design
Website Design
Advertising Design
Installation Design
Retail Design
Wayfinding Design
Video Production
Photoproduction
Art Direction
POS Design

2015
Camper
Editorial Design
Printed Materials
Art Direction
Supervision

2015
Empire Design
Content Production
Editorial Design
Printed Materials
Art Direction
Supervision

2015
Inozemsev&Co
Design Strategy
Concept Development
Brand Identity Design
Website Design & Development
Art Direction

2015
Julia Batrutdinova
Design Strategy
Concept Development
Brand Identity Design
Website Design & Development
Art Direction

2015
Leform
UX Strategy
Concept Development
Website Design & Development
Art Direction

2015
Kirk Trout
Concept Development
Brand Identity Design

2015
Lexus
Brand Identity Design
Website Design & Development
Advertising Design
Wayfinding Design
POS Materials
Printed Materials
Editorial Design
Art Direction

2015
Marlboro
Contextual Research
Benchmarking
Hypothesis Synthesizing
Team Workshops
Brand Strategy
BTL Strategy
Community Engineering
Brand Experience Design
Architectural Design
Communication Design
POS Materials

2015
Inrealspace
Brand Identity Design
Website Design & Development
Content Management
Content Production
Copywriting
Art Direction

2015
Moscow Design Week
Brand Identity Design
Advertising Design
Wayfinding Design
POS Materials
Printed Materials
Editorial Design
Art Direction
Supervision
Team Workshops

2015
Oriflame
Concept Development
Content Management
Content Production
Copywriting
Editorial Design
Printed Materials
Art Direction
Supervision

2015
НОВЫЕ ГЕРОИ
Contextual Research
Brand Strategy
Copywriting
Brand Identity Design
Website Design
Advertising Design
Art Direction

2015
Quorum
Contextual Research
Brand Strategy
Copywriting
Brand Identity Design
Website Design
Advertising Design
Exterior Design
Interior Design
Wayfinding Design
Art Direction

2015
Seasons Project
UX Strategy
Concept Development
Website Design & Development
Art Direction

2015
REMG
Brand Identity Design
Website Design & Development
Editorial Design
Printed Materials
Art Direction

2015
Uniqutor
Contextual Research
Brand
Copywriting
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
Moscow Design School 2.0
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
Moscow Design School 1.0
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
М_СЛИ
Contextual Research
Benchmarking
Hypothesis Synthesizing
Brand Audit
Business Model Prototyping
Team Workshops
Brand Engineering
Brand Identity Design
Website Design & Development
Service Design
Product Design
Advertising Design
Wayfinding Design
Printed Material
Production Coordination
Art Direction
Supervision

2015
YOTA
Design Research
Communication Design
Industrial Design
Concept Development
POS Materials
Supervision

2015
БВШД Workshops
Workshop Design
Team Work

2015
Большие колеса
Brand Identity Design
Website Design & Development
Advertising Design
Exterior Design
Wayfinding Design
Art Direction

2015
БанкИнформПрогресс
Brand Identity Design
Website Design & Development
Advertising Design
Art Direction

2015
РосЕвроБанк
Brand Identity Design
Website Design & Development
Advertising Design
Art Direction

2015
Adriana Voloshchuk
Brand Identity Design
Website Design & Development
Editorial Design
Printed Materials
Art Direction

2015
Amedia
Design Research
UX Strategy
Wayfinding Design

2015
Andrey Fomin
Brand Identity Design
Website Design & Development
Printed Materials
Art Direction

2015
Axe
Content Production
POS Materials

2015
Dynatone
Brand Identity Design

2015
Grasp Visuals
Brand Identity Design
Website Design & Development
Advertising Design
Art Direction

2015
Inch
Design Research
UX Research
Identity System Design
Packaging Design
Supervision

2015
Skoda
UX Strategy
Concept Development

2015
White Hot Rocks
Brand Identity Design
Website Design & Development
Advertising Design
Packaging Design
Editorial Design
Printed Materials
Photoproduction
Supervision
Art Direction

2015
X5 Art Bureau
Brand Identity Design
Website Design & Development
Advertising Design
Packaging Design
Editorial Design
Printed Materials
Photoproduction
Supervision
Art Direction

2015
Vermata
Design Research
UX Research
Identity System Design
Packaging Design
Supervision

2015
Trofi
Design Research
UX Research
Identity System Design
Packaging Design
Supervision

2015
Honda
Advertising Design
Supervision

2015
Ford
Design Research
UX Research
Interactive Design
Supervision

2015
United Arrows
Design Research
UX Research
Identity System Design
Packaging Design
Fashion Collection Design
Supervision

2015
EWOS
Design Research
Identity System Design
Packaging Design
Fashion Collection Design
Supervision

2015
Puma Select
Design Research
Identity System Design
Packaging Design
Fashion Collection Design
Exhibition Design
Supervision

If a building becomes architecture, then it is art
Lab is always looking for talented interdisciplinary experts. We are considering various options for cooperation. Project, partner, internal, external team member. Send us all the necessary information in your opinion to receive feedback.
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© 2011-2018
LOFT GARDER
ST 2-ND RYBINSKAYA 13
OFFICE 122А
MOSCOW, 107113


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